Product selectors
A customer or distributor answers a few questions about their application and gets the right product, with the reasoning shown. No phone call needed.
For product manufacturers
Make complex products easier to understand, sell and use
Ariadne builds product selectors, quoting tools, specification guides, instruction and onboarding material for manufacturers with complex ranges.
The right tool in the right place can transform how your business markets, sells and operates, in a way that is practical, cost effective, and won't require a big internal project.
See if a selector would work for your rangeSix questions, about two minutes, free.
What we make is based on more than 15 years working with complex product ranges, deep technical information and how purchasing and implementation decisions are really made.
What it's worth
The same product knowledge, in a form everyone can use
Before
- Time spent on poor-fit enquiries.
- Engineering answering the same questions again and again.
- Invalid part numbers and unworkable solutions.
- Quoting takes days or even weeks.
After
- Leads qualified early, so there is more time for high-value conversations.
- Customers self-serve most of what they need and the sales team helps with the rest.
- Confidence to offer the full range of options.
- Detailed, verifiable quotes completed in seconds.
The bottleneck
The answers exist. Getting to them is the problem
In most manufacturers, deep product knowledge sits with two or three experienced people, in specification sheets and PDFs that only answer the easy questions.
Those experienced people know which product will suit a particular application, which combinations will work, and where the exceptions are. Customers, distributors and sales teams rely on them whenever the answer is not obvious.
That means distributors have to call the technical team before they can quote. Configurations wait for someone in engineering to check them. New salespeople spend months learning the range through repeated questions.
Where the problem shows up
Small delays and repeated questions add up
Hours
Distributors wait on technical help before they can quote.
Days
Quotes sit with engineering waiting for a configuration to be confirmed.
Weeks
An invalid part number, or a valid one that was wrong for the application, works its way back.
Months
A new salesperson learns the range well enough to advise on it.
What we build
Practical tools made from your product knowledge
Configurators and part number builders
The specification and pricing logic that currently lives in a spreadsheet and one person's memory becomes a guided tool, so a distributor can build a valid part number without checking it with an engineer first.
Instruction sequences
Step-by-step guides for installation, commissioning and maintenance, structured so the person on site can follow them without you there.
Onboarding and training material
The product knowledge a new sales engineer needs, in a form they can learn from and return to when they need it.
What changes
Everyone gets further before anyone picks up the phone
- Customers can work through options with more confidence.
- Distributors can answer routine questions without contacting the manufacturer.
- Sales teams receive clearer, better-informed enquiries.
- Technical teams have more time for work that needs their judgement.
- Unsuitable products can be ruled out before an incorrect order or quote is prepared.
How it works
Start with one specific problem
Start with one product family, one difficult selection decision or one type of question that regularly reaches your technical team. This does not need to be a new website or a large system change.
Fits alongside what you have
The tool can sit alongside your existing website, catalogue and sales process.
Scoped and priced upfront
Each build is agreed as a fixed cost before it starts, with the first twelve months included. See what it costs.
Owned by you
You own the finished asset and can host it yourself, or we can deploy and maintain it for you with our fully managed service.
What it costs
Everything it takes, agreed before we start
One price, end to end — working out what it needs to do, building it, and getting it live. The first twelve months of looking after it are part of that price, not an extra line that appears later.
from £3,350 + VAT
- Scoped, designed, built and deployed
- The first twelve months of hosting, review and keeping it current
- Yours to keep. You own the asset and can self-host if preferred
No software subscription, no per-user fees, and no retainer to get started. After the first year we can carry on looking after it, or hand it over.
Built once, kept current
What happens after the build matters just as much
Product ranges change. Specifications are updated, new options are added and older products are withdrawn.
We make sure the tool is reviewed, versioned and kept current as the range changes. A tool that quietly goes out of date is worse than no tool.
If you build more tools and guides over time, we can also help keep them consistent and connected, so customers and staff are not left with several different versions of the same information.
Who we work with
Industrial manufacturers with ranges where choosing correctly is hard
For more than 15 years, we have worked with complex product ranges, technical information and the people who understand how product decisions are actually made.
Start with one problem
See what it is worth.
Tell us where customers, distributors or salespeople get stuck. We will set up twenty minutes to go through what your range looks like, who signs work off, and whether this is worth doing at all. If it is not, we will say so.
Start with a conversation Or try the two-minute fit check